Benefits Of Responsive Web Design

Responsive web design means that one website will automatically optimize itself to suit the type of device that it is being viewed on. This means that businesses do not have to design a number of different sites to suit each device which will save them a great deal of effort as well as the expense of operating a number of different sites. There are a number of other benefits to using responsive web design.

The amount of purchases that are now being made from smart phones and tablets has risen dramatically in the past few years and this is a trend that is only expected to continue. Therefore, if a business site is not optimized to be viewed on a mobile phone then it could potentially be losing out on sales. Viewing a desktop site on a mobile or tablet can sometimes be very difficult, especially when information needs to be entered as the text size is often very small and users will constantly need to zoom in. If the site is too difficult to use then this can lead to customers leaving the site before a purchase has been made.

Using responsive web design can help a business be found more easily in an internet search as search engines prefer responsive websites as it means they do not have to index the same content across a number of different sites. It costs search engines money to keep their indexes up to date and so the easier a website makes it for them to index it, the less money they are spending. In terms of ranking in a search engine any advantage that you can gain over a competitor can make a big difference to the amount of traffic that your site receives.

Responsive websites also make it easier for customers to share links on their own websites or blogs, or on social media sites. As the link that is being shared will be one URL then it will be automatically be optimized for the device that a person that clicks on this link is using. The number of high quality links that a website has can also help it rank higher in a relevant internet search so again this is something that has the potential to increase the amount of visitors that a site receives.
The primary reason why responsive websites are so popular with customers is that they are much easier for them to use. If a customer finds the site easier to use then there is a higher chance that they will return. The fact that responsive websites also tend to do better in search engines means that it is also easier for potential new customers to find the business website.

Benefits Of A Content Management System

A content management system (CMS) uses a single interface that can be used to publish, modify and delete content on a website. They are popular for use on business websites because it is easy to update the website with their latest products. There are also a number of other benefits to using a content management system.

Having good content on a website is an excellent way to attract visitors. When people become engaged with a piece of content they will often check back to the site on a regular basis to see if there have been any updates. Using a content management system allows the site to make the regular updates to their site which these visitors are looking for. As the content is easier to update then this may mean that the business is more likely to keep it updated. This may help the site perform better in an internet search as search engines will usually rank sites that update their content regularly higher in a search.

A content management system may help to keep the website more secure. As all of the content of the website is controlled through the CMS and most of the information is held in it’s secure database, attacks on the website will not result in the loss of any content which makes it easier to get things back up and running again after such an attack.

If the content management system allows customers to contact the business directly through the website than this may be a more reliable form of communication than traditional email. If the message that the customer sends can be replied to more quickly then this allows the business to offer improved customer service to the people who visit their site. When a customer get a reply to their query quickly it lets them know that the business values their input and they are more likely to remain loyal to that business.

The benefits that a content management system can bring to a business in terms of helping them retain customers through improved customer service and attracting new customers through improved search engine rankings means that businesses will soon start to see a return on investment of the cost of the system. Having a website that is kept up to date, both with regards to fresh content and availability of the latest products will give the customer a good experience whenever they visit the site and this may lead to them returning time and again.

Article Credits:

Craig Smith offers web design Dallas, TX services and specializes in WordPress. WordPress Design expert. WordPress being the most popular CMS out there, he builds custom WordPress themes, and develops WordPress sites to fit the client’s needs, and not just a generic back end that is used for anyone.

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